New Year's Message in 2009 |
I wish you a very happy new year to all Polyplastics Group employees! First, I would like to mention that our employees in India and Thailand are now experiencing uneasy days because of terrorist attacks and political turmoil. I sincerely hope that 2009 will be a year of peace in which they will be able to live free from worries. In October last year, the world economy slowed down sharply which had a large effect on the sales volume of the company's products. The real economic growth rates of Japan, the United States, and Europe all recorded minus growth for the first time since the end of World War II. The slowdown also put sudden brakes on the economies of China and other emerging countries. The financial crisis will probably die down sooner or later, but adjustment of actual economic activities throughout the world will take a long time. The decrease in personal consumption in the United States, which accounts for 70% of the GDP and drives the U.S. economy, will take time to recover. This consumption decrease and the historically low level of interest rates in the European economy indicate how serious the situation is. In addition to the worsening of overseas economies, the value of the yen is rising as the value of the dollar and the euro fall. Japan is faced with the risk that the pressure of the stronger yen will make the bad effects even worse. So we must assume that a shift to economic recovery within this year will probably be difficult. We will have another tough year this year. The company's income and profits are expected to continue to fall again this year. In such a difficult situation, I would like to explain my thoughts about what we should be thinking and doing. 1. Basic Philosophy for Action (1) "Favorable economic conditions are good, but unfavorable economic conditions are even better" (2) "No matter how economic conditions change, a company that stops moving will sink" (3) "Combine a sense of crisis with a positive outlook" 2. Specific Strategies for Action (1) Continue technological development (new product development, customer support technology, process development) to promote future growth. Be more aggressive in providing resources for development. (2) Give every effort to development of the new applications and products noted in the above paragraph in order to compensate for the decline in consumer demand caused by the decline in business activity. The capacity for technological development is the company's greatest strength. Now is the best chance for us to gain a competitive advantage by making a contribution to our customers' businesses through making the most use of our utmost skills in marketing, development, and manufacturing. (3) Protect important customers and partners that are keys for our stable growth in the future by using all of the company's collective strength; this includes being flexible in regard to prices. (4) Minimize rising manufacturing costs due to decreased production by drastically reducing inventory and efficiently having temporary and partial shutdown of plants to reduce fixed costs. (5) Use ingenuity to cut back expenses without sacrificing performance. Executive managers should take the lead in implementing creative measures to cut back expenses. (6) Secure the work force. Gain understanding to implement Human Resources policies that make job security a priority. (7) Clarify the weak points of the company's businesses by product. Establish a business strategy office for each product in order to strengthen development of key strategies for growth. Also, make necessary organizational changes quickly in order to fortify the company's collective strength. (8) Make bold personnel changes in order to develop human resources for the future and develop and reinforce the abilities of individuals and the power of the organization by putting the right persons in the right jobs. Regardless of nationality, be aggressive in recruiting people with excellent skills and abilities to fill important positions. Aim to become a multinational company in the true sense. I would like to explain the reorganization and personnel relocation in more detail in the CEO's Message posted on the Polyplastics Gr. Bulletin Board this month. Finally, I would like to state on the COC business and the dispute with Celanese. 3. COC Business 4. Dispute with Celanese We have many challenging tasks to work on this year. But they will all lead to new growth for the company, so remember that all our hard work will ultimately bring enjoyable results. |
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